Collective consciousness
From CasGroup
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=== Sociology === | === Sociology === | ||
| + | Collective consciousness is '''what the majority of agents | ||
| + | is thinking or doing right now'''. It is also connected | ||
| + | to shared beliefs and attitutes. | ||
According to the french sociologist Émile Durkheim, | According to the french sociologist Émile Durkheim, | ||
the term [http://en.wikipedia.org/wiki/Collective_consciousness collective consciousness] | the term [http://en.wikipedia.org/wiki/Collective_consciousness collective consciousness] | ||
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Today, Twitter is like a global stream of consciousness. | Today, Twitter is like a global stream of consciousness. | ||
| - | Twitter and Facebook capture what people are doing (and | + | Google Zeitgiest, Twitter and Facebook capture what people are |
| - | thinking) right now. Taken collectively, the stream of messages | + | doing (and thinking) right now. Taken collectively, the stream |
| - | + | of messages from these platforms provides insights into the | |
| - | the collective consciousness, and the zeitgeist | + | digital mood, the collective consciousness, and the zeitgeist |
("the spirit of the age"). | ("the spirit of the age"). | ||
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== Collective self-awareness == | == Collective self-awareness == | ||
