Collective consciousness

What we call self aware exists in some form in a society, too. Everything which represents the society can lead to some form of self-awareness in the society, for example a sports team in a world cup or an army in a war which shows certain positive or desired attitudes. A kind of consciousness.

A team, whether a sports team, an organization, or an army, can have a "team spirit" (in German "Teamgeist"). If the person which seems to embody this team spirit acts for the whole group in some form of competition or election, this can lead to some kind of self-awareness, if the actions are discussed or celebrated afterwards. If the people of a country start to discuss their own president (see Egypt), the society becomes aware of itself to a certain degree.

Self-awareness is a bit like a controversial election after a revolution: an elation accompanied by obfuscation, a kind of entrancement which causes puzzlement. Or is it?